The New Typography by Jan Tschichold

The New Typography


The.New.Typography.pdf
ISBN: 9780520250123 | 286 pages | 15 Mb

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The New Typography Jan Tschichold
Publisher: University of California Press


Since its intitial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architectire has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of

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